In 1930’s the new media emerged, television. At the beginning of that time nobody imagined that television will become the major media that affect advertisement industry. accompany with more and more people have TV, a huge amount of TV commercial inject into TV stations. Clients spend most of their money in TV ads than ever.
Today Internet is consider as the fifth major media after newspaper, magazine, radio, and Television, that ‘s stark fact. But the affect of Internet to advertisement is less than television did. Some peoples predicted in the early time, that ad agency would spend most of their energy and found on Internet ads. However they are wrong. Because based on the statistics in recent years, most ads that post on Internet are not success due to the special feature of this new media. Internet is a media that allow the audience search information actively，they only want to see some thing which related to their searching but not ads. So, never post an Ads as a banner on the top of a web page, and expect those web user to click it, because they almost see those ads as junk. Some ads with pop-out window even more annoy, people even close those windows without a glimp.
Most client spend a lot of money on the Internet Ads, but have not get corresponding reward as their expectations, they lost their money. Anyway, we should think twice before we choose the media.
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